The family of Juventus partners has grown further: the club has signed a contract with Coca-Cola, relative to the seasons 2009/2010 and 2010/2011, which shall bind it to the brand Powerade, a Sports Drink by the Coca-Cola Company.
Powerade has thus become the Official Sport Drink Supplier of Juventus. The agreement foresees the provision of the product Powerade Isotonic during the whole season as well as important moments of appearance of the brand during the matches of the Serie A TIM and the TIM Cup at the Stadio Olimpico
Marco Fassone, Executive Director of the Stadium Area, Sales and Marketing of Juventus commented with satisfaction with regards to the new partnership:
"Powerade is a brand of absolute quality, the perfect product for the cooperation with a team like Juventus which is used to daily challenges in order to reach important goals. Besides, this agreement, brings Juventus close to the multi-national Coca-Cola Compnay, in line with the new commercial strategy based on the complete and exclusive offer for a high profile partnership".
"Ever since its birth - added Cristina Santucci, Marketing Director of Coca-Cola Italia - Powerade has been linked to the sports world by a true vocation. We are really pleased to be able to include in our collaborations a winning team like Juventus, the most followed in Italy and amongst the teams with the greatest number of supporters in Europe. The agreement we signed will be the start of a positive collaboration with the bianconeri team".
Juventus.com
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